:root{
  --paper:#ECEEF1;--paper2:#F5F6F8;--paper3:#E2E5EA;
  --ink:#14161A;--ink-soft:#3A3F47;--muted:#666C76;--line:#D3D7DD;
  --signal:#0F62FE;--signal-deep:#0043CE;--signal-light:#78A9FF;--signal-wash:rgba(15,98,254,.11);
  --graphite:#14161A;--graphite2:#1C2027;--graphite3:#242A33;--graphite-line:#343C49;
  --on:#F4F6FA;--on-muted:#AEB7C5;
  --display:"Schibsted Grotesk",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --max:1200px;--ease:cubic-bezier(.22,.61,.36,1);
  --header-h:76px;--header-h-mobile:66px;
  --danger:#B3261E;--danger-light:#FF6B6B;
  --fs-eyebrow: 0.8125rem;
  --fs-small:   0.875rem;
  --fs-provenance: 0.8125rem;
  --fs-label:   0.9375rem;
  --fs-nav:     0.9375rem;
  --fs-body:    1.0625rem;
  --fs-lead:    clamp(1.15rem, 1.05rem + .5vw, 1.3125rem);
  --fs-h3:      clamp(1.4rem, 1.3rem + .5vw, 1.75rem);
  --fs-h2:      clamp(1.9rem, 1.5rem + 1.3vw, 2.55rem);
  --fs-h1:      clamp(2.4rem, 1.7rem + 2.2vw, 3.65rem);
  --fs-metric:  clamp(2.5rem, 1.9rem + 1.6vw, 3.3rem)
}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--display);font-size:var(--fs-body);line-height:1.6;letter-spacing:-.006em;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}img,svg{max-width:100%;display:block}
::selection{background:var(--signal);color:white}:focus-visible{outline:2px solid var(--signal);outline-offset:3px}
.shell{width:min(var(--max),calc(100% - 48px));margin-inline:auto}
.eyebrow{font-family:var(--mono);font-size:var(--fs-eyebrow);font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--signal-deep);margin:0 0 18px;display:flex;gap:10px;align-items:center}
.eyebrow:before{content:"";width:22px;height:1px;background:var(--signal)}
.dark .eyebrow,.proof .eyebrow,.wc-band .eyebrow{color:var(--signal-light)}
h1,h2,h3{margin:0;font-weight:500;letter-spacing:-.03em;text-wrap:balance;line-height:1.12}
h3{font-size:var(--fs-h3)}
.h-display{font-size:var(--fs-h1);line-height:1.1;letter-spacing:-.03em}
.section-title{font-size:var(--fs-h2);line-height:1.12;margin-bottom:18px}
.body-lg{font-size:1.125rem;line-height:1.55}
.lead{font-size:var(--fs-lead);line-height:1.55;color:var(--ink-soft);max-width:48ch}
.muted{color:var(--muted)}strong{font-weight:650}p{margin:0 0 1rem}
.qual .muted,.wc-band .muted,.dark .muted{color:var(--on-muted)}
.btn{display:inline-flex;align-items:center;gap:9px;min-height:48px;padding:0 24px;border:1px solid var(--ink);border-radius:12px;background:var(--ink);color:var(--paper2);font-weight:600;transition:.2s var(--ease)}
.btn:hover{transform:translateY(-2px)}.btn .arw{color:var(--signal-light)}
.btn-signal{background:var(--signal);border-color:var(--signal);color:white}.btn-signal .arw{color:white}
.btn-quiet{background:var(--graphite);border-color:var(--graphite);color:var(--on)}.btn-quiet .arw{color:var(--signal-light)}.btn-quiet:hover{background:var(--graphite2)}
.link{display:inline-flex;align-items:center;gap:8px;font-weight:600;padding:12px 2px}.link .arw{color:var(--signal)}
.actions{display:flex;align-items:center;gap:20px;flex-wrap:wrap;margin-top:32px}
.site-header{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--paper) 86%,transparent);backdrop-filter:blur(14px);border-bottom:1px solid transparent}
.site-header.scrolled{border-color:var(--line)}
.header-inner{width:min(var(--max),calc(100% - 48px));height:76px;margin:auto;display:flex;align-items:center;justify-content:space-between;gap:18px}
.brand{display:inline-flex;align-items:center;gap:12px}
.brand-mark{width:48px;height:48px;flex:none}
.brand-name{font-family:"Schibsted Grotesk",sans-serif;font-weight:650;font-size:1.02rem;letter-spacing:.08em;color:var(--ink)}
.nav{display:flex;gap:26px}.nav a{font-size:var(--fs-nav);font-weight:500;color:var(--ink-soft);position:relative;display:inline-flex;align-items:center;min-height:44px}
.nav a:hover,.nav a[aria-current=page]{color:var(--ink)}
.nav a[aria-current=page]:after{content:"";position:absolute;left:0;right:0;bottom:14px;height:2px;background:var(--signal)}
.header-cta .btn{min-height:40px;padding:0 18px;border-radius:10px}
.hamburger{display:none;width:44px;height:44px;border:1px solid var(--line);border-radius:12px;background:var(--paper2);align-items:center;justify-content:center;flex:none;padding:0}
.hamburger span,.hamburger span:before,.hamburger span:after{content:"";display:block;width:20px;height:2px;background:var(--ink);border-radius:2px;transition:.2s var(--ease)}
.hamburger span{position:relative}
.hamburger span:before{position:absolute;top:-6px}
.hamburger span:after{position:absolute;top:6px}
.mobile-nav{display:none;flex-direction:column;gap:2px;padding:8px 0 18px}
.mobile-nav a{padding:13px 4px 13px 12px;font-size:1rem;font-weight:500;color:var(--ink-soft);border-top:1px solid var(--line);border-left:3px solid transparent;min-height:44px;display:flex;align-items:center}
.mobile-nav a:hover,.mobile-nav a[aria-current=page]{color:var(--ink)}
.mobile-nav a[aria-current=page]{border-left-color:var(--signal)}
.mobile-nav .btn{margin-top:12px}
.mobile-nav a.btn-quiet{color:var(--on);border-top:none}
.mobile-nav a.btn-quiet:hover,.mobile-nav a.btn-quiet:focus-visible{color:var(--on)}
.site-header.open .mobile-nav{display:flex}
.site-header.open .header-inner{height:auto;padding-bottom:4px}
.hamburger[aria-expanded=true] span{background:transparent}
.hamburger[aria-expanded=true] span:before{transform:translateY(6px) rotate(45deg)}
.hamburger[aria-expanded=true] span:after{transform:translateY(-6px) rotate(-45deg)}
.section{padding:clamp(40px,5vw,72px) 0}.section-sm{padding:clamp(32px,4vw,56px) 0}
.section-intro{max-width:58ch;margin-bottom:50px}.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(34px,5vw,72px)}.full{grid-column:1/-1}
.hero{display:grid;grid-template-columns:1.03fr .97fr;gap:clamp(36px,4vw,64px);align-items:center;padding:clamp(58px,7vw,98px) 0 clamp(66px,8vw,106px)}
.kicker{font-family:var(--mono);font-size:var(--fs-eyebrow);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:0 0 24px}
.kicker strong{color:var(--signal-deep)}
.hero .lead{margin-top:26px}.hero .lead .vs{color:var(--signal-deep);font-weight:700}.hero .lead .headroom{font-weight:700}
.instrument{position:relative;aspect-ratio:1/1;border-radius:30px;background:radial-gradient(120% 120% at 50% 30%,var(--graphite2),var(--graphite) 70%);border:1px solid var(--graphite-line);overflow:hidden}
.instrument .cap{position:absolute;left:20px;right:20px;top:18px;font-family:var(--mono);font-size:var(--fs-small);letter-spacing:.08em;text-transform:uppercase;color:var(--on-muted);display:flex;justify-content:space-between}
.instrument .cap .now{color:var(--signal-light)}
.hero-visual{position:absolute;inset:54px 42px 58px 42px;display:grid;place-items:center}
.hero-visual img{width:68%;max-width:360px}
.legend{position:absolute;left:20px;right:20px;bottom:18px;display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:8px 20px;font-family:var(--mono);font-size:var(--fs-small);letter-spacing:.02em;color:var(--on-muted);text-align:center}
.legend-item{display:inline-flex;align-items:center;gap:8px;white-space:nowrap}
.legend .dot{width:8px;height:8px;border-radius:50%;display:inline-block;flex:none}
.legend .dot.on{background:var(--signal-light)}
.legend .dot.off{background:transparent;border:1px solid var(--on-muted)}
.active-cap{display:inline-flex;align-items:center;font-family:var(--mono);font-size:var(--fs-eyebrow);letter-spacing:.07em;color:var(--signal-deep);background:var(--signal-wash);border:1px solid rgba(15,98,254,.25);padding:7px 13px;border-radius:8px;margin-top:20px}
.proof{background:var(--graphite);color:var(--on)}
.readout{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--graphite-line);border:1px solid var(--graphite-line);border-radius:16px;overflow:hidden}
.readout.six{grid-template-columns:repeat(3,1fr)}
.cell{background:var(--graphite);padding:26px 22px;min-height:155px;min-width:0;display:flex;flex-direction:column;justify-content:space-between}
.fig{font-family:var(--mono);font-size:var(--fs-metric);font-variant-numeric:tabular-nums;color:var(--signal-light);font-weight:500}
.lbl{font-size:var(--fs-label);color:var(--on-muted);line-height:1.4}.provenance{margin-top:20px;font-family:var(--display);font-size:var(--fs-provenance);line-height:1.5;color:var(--on-muted);max-width:105ch}
.cred-strip{margin-top:26px;display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:12px}
.cred{border:1px solid var(--graphite-line);border-radius:14px;padding:18px 20px;background:var(--graphite2)}
.cred strong{display:block;color:var(--on);font-size:1rem;margin-bottom:5px}.cred span{font-size:var(--fs-small);color:var(--on-muted)}
.cred-line{list-style:none;margin:26px 0 0;padding:18px 0 0;display:flex;flex-wrap:wrap;gap:8px 32px;border-top:1px solid var(--graphite-line)}
.cred-line li{font-size:var(--fs-small);color:var(--on-muted);line-height:1.5}
.cred-line-single{margin:24px 0 0;padding-top:18px;border-top:1px solid var(--graphite-line);font-size:var(--fs-small);color:var(--on-muted)}
@media(max-width:600px){.cred-line{flex-direction:column;gap:0}.cred-line li{padding:12px 0;border-top:1px solid var(--graphite-line)}.cred-line li:first-child{border-top:none;padding-top:0}}
.flow{display:flex;flex-wrap:wrap;align-items:stretch;gap:14px;margin-top:12px}
.flow .step{padding:10px 4px 0;border-top:2px solid var(--signal);background:none;flex:1 1 130px;min-width:120px;display:flex;flex-direction:column}
.flow .n{font-family:var(--mono);font-size:var(--fs-eyebrow);color:var(--signal-deep);display:block;margin-bottom:8px}
.flow .step strong{display:block}
.flow .arw{color:var(--signal);flex:0 0 auto;align-self:flex-start;margin-top:34px}
.qual{background:var(--graphite);color:var(--on)}.qual-grid{display:grid;grid-template-columns:1fr .85fr;gap:clamp(34px,5vw,64px);align-items:center}
.terminal{border:1px solid var(--graphite-line);border-radius:18px;background:var(--graphite2);overflow:hidden}.terminal .bar{padding:12px 18px;border-bottom:1px solid var(--graphite-line);display:flex;justify-content:space-between;font-family:var(--mono);font-size:var(--fs-small);color:var(--on-muted)}.terminal .tag{color:var(--signal-light)}
.terminal h3{padding:20px 22px 4px;font-size:var(--fs-h3)}.terminal dl{margin:0;padding:6px 22px 22px;font-family:var(--mono)}.terminal dl>div{display:grid;grid-template-columns:1fr auto;gap:18px;padding:14px 0;border-top:1px solid var(--graphite-line)}.terminal dt{font-size:var(--fs-small);color:var(--on-muted)}.terminal dd{margin:0;text-align:right}.terminal .hi{color:var(--signal-light)}
.method{display:grid;grid-template-columns:repeat(5,1fr);gap:28px;background:none;border:none}.m{background:none;padding:16px 0 0;border-top:1px solid var(--line)}.m .n{font-family:var(--mono);font-size:var(--fs-eyebrow);color:var(--signal-deep)}.m h3{margin:15px 0 8px;font-size:var(--fs-h3);font-weight:600}.m p{margin:0;color:var(--muted);font-size:var(--fs-small)}
.pull{margin-top:44px;padding:6px 0 6px 28px;border-left:2px solid var(--signal);background:none;border-radius:0;font-size:clamp(1.3rem,1.05rem + 1.1vw,1.7rem);font-weight:500;color:var(--ink)}
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:8px}
.quote{margin:0;padding:18px 0 0;border-top:2px solid var(--signal)}
.quote p{font-size:1.05rem;line-height:1.5;margin:0 0 14px;color:var(--ink)}
.quote cite{font-style:normal;font-family:var(--mono);font-size:var(--fs-small);color:var(--muted);display:block}
.diff-list{list-style:none;margin:8px 0 0;padding:0;display:grid;gap:0}
.diff-list li{padding:16px 0;border-top:1px solid var(--line)}
.diff-list li strong{display:block;margin-bottom:4px;color:var(--ink);font-size:1.02rem}
.diff-list li span{color:var(--muted);font-size:var(--fs-small)}
.statement{max-width:26ch;margin:0 auto;padding:clamp(32px,5vw,56px) 0;text-align:center;font-family:var(--display);font-weight:500;font-size:clamp(1.9rem,1.3rem + 2.4vw,3rem);line-height:1.14;letter-spacing:-.03em;color:var(--ink)}
.statement.on-dark{color:var(--on)}
.statement-title{font-size:clamp(2.3rem,1.6rem + 2.6vw,3.6rem);line-height:1.06;margin-bottom:26px}
.states{display:grid;grid-template-columns:1.05fr .95fr 1fr;gap:16px}.state{padding:28px;border:1px solid var(--line);border-radius:20px;background:var(--paper2)}.state .tag{font-family:var(--mono);font-size:var(--fs-small);letter-spacing:.09em;text-transform:uppercase;color:var(--muted)}.state.now{border-color:#8AB4FF;background:linear-gradient(180deg,#EEF4FF,var(--paper2))}.state.now .tag{color:var(--signal-deep)}.state h3{font-size:1.28rem;font-weight:600;margin:14px 0 10px}
.progression{display:grid;grid-template-columns:1.25fr auto 1fr;align-items:stretch;gap:0}
.prog-now{padding:30px 32px;border:1px solid #8AB4FF;border-radius:20px;background:linear-gradient(180deg,#EEF4FF,var(--paper2))}
.prog-now .tag,.prog-gate .tag,.prog-future .tag{font-family:var(--mono);font-size:var(--fs-eyebrow);letter-spacing:.09em;text-transform:uppercase}
.prog-now .tag{color:var(--signal-deep)}.prog-now h3{font-size:1.32rem;font-weight:600;margin:14px 0 10px}
.prog-gate{position:relative;display:flex;align-items:center;padding:24px 28px 24px 40px;max-width:280px}
.prog-gate:before{content:"";position:absolute;left:12px;top:0;bottom:0;width:1px;background:repeating-linear-gradient(180deg,var(--line) 0 6px,transparent 6px 13px)}
.prog-gate .tag{color:var(--muted)}.prog-gate h3{font-size:1.1rem;font-weight:600;margin:10px 0 8px}.prog-gate p{font-size:var(--fs-small);max-width:32ch;margin:0}
.prog-future{padding:30px 32px 30px 40px;opacity:.6}
.prog-future .tag{color:var(--muted)}.prog-future h3{font-size:1.05rem;font-weight:500;margin:12px 0 8px}.prog-future p{font-size:var(--fs-small);margin:0}
@media(max-width:980px){.progression{grid-template-columns:1fr}.prog-gate{padding:22px 4px 22px 20px;max-width:none}.prog-gate:before{left:0;right:auto;top:0;bottom:0;width:1px;height:auto;background:repeating-linear-gradient(180deg,var(--line) 0 6px,transparent 6px 13px)}.prog-future{padding-left:4px}}
.topic-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}
.topic-tags span{font-family:var(--mono);font-size:var(--fs-eyebrow);letter-spacing:.05em;color:var(--muted);border:1px solid var(--line);border-radius:20px;padding:7px 14px}
.qual .topic-tags span,.wc-band .topic-tags span,.dark .topic-tags span{color:var(--on-muted);border-color:var(--graphite-line)}
.wc-band{background:linear-gradient(180deg,var(--graphite),var(--graphite3));color:var(--on)}.wc-band .section-title{color:var(--on)}.wc-band .body-lg{color:var(--on-muted)}.partner{font-family:var(--mono);font-size:var(--fs-small);color:var(--on-muted);margin-top:20px}.partner b{color:var(--signal-light)}
.ontarget-proof{margin-top:20px;padding:18px 20px;border:1px solid var(--graphite-line);border-radius:14px;background:rgba(255,255,255,.035)}.ontarget-proof strong{color:var(--on)}.ontarget-proof p{color:var(--on-muted);font-size:var(--fs-small);margin:.4rem 0 0}
.opps{display:grid;grid-template-columns:1fr 1fr;gap:10px}.opps span{padding:16px 18px;border:1px solid var(--graphite-line);border-radius:12px;background:rgba(255,255,255,.03);font-size:var(--fs-small)}
.cta{background:var(--paper2);text-align:center;border-top:1px solid var(--line)}.cta .inner{max-width:60ch}.cta .sub{color:var(--muted);font-size:1.0625rem}.cta .actions{justify-content:center}
.logo-section{display:grid;grid-template-columns:.55fr 1.45fr;gap:52px;align-items:center}.logo-section img{width:220px;margin:auto}
.contact{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:54px;align-items:start;text-align:left}.form{display:grid;gap:15px;padding:28px;border:1px solid var(--line);border-radius:20px;background:var(--paper2);min-width:0}.form label{display:grid;gap:7px;font-family:var(--mono);font-size:var(--fs-eyebrow);text-transform:uppercase;color:var(--muted);min-width:0}.form input,.form select,.form textarea{padding:13px 14px;border:1px solid var(--line);border-radius:12px;background:var(--paper);color:var(--ink);width:100%;max-width:100%;box-sizing:border-box;min-width:0}
.form input:invalid:not(:placeholder-shown){border-color:var(--danger)}
.form-note{font-family:var(--mono);font-size:var(--fs-eyebrow);color:var(--muted);margin:0}
.form-note.form-success{color:var(--signal-deep);font-weight:600}
.form-note.form-error{color:var(--danger)}
.form-hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.footer{border-top:1px solid var(--line);padding:40px 0 56px}.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}.footer .brand-mark{width:32px;height:32px}.footer p{font-family:var(--mono);font-size:var(--fs-small);color:var(--muted)}
.subnav{border-bottom:1px solid var(--line);border-top:1px solid var(--line)}
.subnav-inner{width:min(var(--max),calc(100% - 48px));margin:auto;display:flex;flex-wrap:wrap;gap:6px 24px;padding:14px 0}
.subnav a{font-family:var(--mono);font-size:var(--fs-small);letter-spacing:.02em;color:var(--muted);white-space:nowrap;padding:6px 2px;border-bottom:2px solid transparent;min-height:32px;display:inline-flex;align-items:center}
.subnav a:hover,.subnav a:focus-visible{color:var(--signal-deep)}
@media(max-width:600px){.subnav-inner{gap:4px 16px}}

.tradeoff{position:absolute;inset:52px 30px 50px 30px}
.tradeoff svg{width:100%;height:100%;overflow:visible}
.chart-label{position:absolute;font-family:var(--mono);font-size:var(--fs-small);letter-spacing:.03em;color:var(--on-muted)}
@media(max-width:600px){.chart-label-axis{display:none}}
.chart-tag{position:absolute;font-family:var(--display);font-size:var(--fs-small);color:var(--on);display:flex;align-items:center;gap:6px;white-space:nowrap}
.chart-tag .dot{width:8px;height:8px;border-radius:50%;flex:none}
.chart-tag.current{color:var(--on-muted)}
.chart-tag.current .dot{background:var(--on-muted)}
.chart-tag.better .dot{background:var(--signal-light)}
.chart-caption{position:absolute;left:20px;right:20px;bottom:14px;text-align:center;font-family:var(--display);font-size:var(--fs-small);line-height:1.4;color:var(--on-muted)}
.chart-caption-note{font-family:var(--mono);font-size:var(--fs-eyebrow);opacity:.75}

.chapter{scroll-margin-top:var(--header-h)}
@media(min-width:1000px){.chapter{min-height:calc(100svh - 76px);align-content:center}}
#erp-gap,#why-ontarget,#evidence,#clients,#talk{scroll-margin-top:calc(var(--header-h) + 20px)}
@media(max-width:600px){#erp-gap,#why-ontarget,#evidence,#clients,#talk{scroll-margin-top:calc(var(--header-h-mobile) + 16px)}}

.reveal{opacity:0;transform:translateY(16px);transition:.65s var(--ease)}.reveal.in{opacity:1;transform:none}
@media(max-width:980px){.nav,.header-cta{display:none}.hamburger{display:flex}.header-inner{position:relative;flex-wrap:wrap}.mobile-nav{width:100%}.hero,.split,.qual-grid,.contact,.logo-section{grid-template-columns:1fr}.readout,.states,.readout.six{grid-template-columns:1fr 1fr}.method{grid-template-columns:1fr 1fr 1fr}.cred-strip{grid-template-columns:1fr}.quotes{grid-template-columns:1fr}.flow{flex-direction:column;align-items:stretch;gap:2px}.flow .step{flex:none;min-width:0;padding-top:14px}.flow .arw{align-self:center;margin-top:0;padding:6px 0;transform:rotate(90deg)}.brand-mark{width:44px;height:44px}}
@media(max-width:600px){.shell,.header-inner{width:calc(100% - 34px)}.header-inner{height:66px}.subnav-inner{width:calc(100% - 34px)}.instrument-compact{aspect-ratio:auto;height:236px}.readout,.method,.opps,.states,.readout.six{grid-template-columns:1fr}.terminal dl>div{grid-template-columns:1fr}.terminal dd{text-align:left}.actions .btn,.actions .link{width:100%;justify-content:center}.hero-visual img{width:66%}.hero{padding:28px 0 36px;gap:24px}.actions{margin-top:22px}.brand-name{font-size:.86rem}.brand-mark{width:44px;height:44px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}}